Meta - Rugby World Cup 2023 Finale Show

As part of Meta’s sponsorship of the Rugby World Cup 2023 we wanted to create a memorable finale to play out on the night of the final in Paris.

Rather than focus on the players and the game itself we wanted to celebrate the fans, and the passion they brought to an amazing tournament.

For the final show we wanted our twenty national characters to help rugby fans share their passion like never before.

Concept, art/creative direction

We teamed up with France’s top creators, to ask their followers
‘What was your favourite moment of the RWC 2023?’

Replies from Instagram, Whatsapp and Facebook were collected and used to create an amazing projection against the iconic Paris skyline.

The show was streamed live to the fanzone and broadcast on TF1, hosted by Jeremy Angelier, the first Instagram Live broadcast in France.

We created an on-platform asset to show up in peoples Instagram and Facebook feeds across France.