Meta - Rugby World Cup 2023

Meta Rugby World Cup 2023

Meta were official supplier of the Rugby World Cup 2023 in France, the third largest sports event in the world. We wanted to show how our apps gave fans the power to connect and share their passion for the game.

We created the Superfans, 20 characters embodying the passion of every competing nation.

We showed how our characters and apps helped rugby fans share their passion across TV, OOH, and social, embedding our characters in culture through partnerships with TF1 and multiple creators.

Concept, art/creative direction

An innovative space in the Paris fan zone provided moments to create, from instagram selfie spaces and interactive games, through to our reels booth itself.

TF1 made match day Instagram broadcasts from our space for every game, beaming the Superfans into feeds across the nation.

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