Arsenal / Nike Legacy — Marcus Price

Nike Arsenal / Nike Legacy

For Arsenal FC 2014 marked two momentous occasions: the first, their historic victory in the FA Cup Final, the second, the end of a legendary 20 year relationship between Arsenal and Nike.The ultimate celebratory shirt was created, a shirt made up from 20 iconic Nike shirts that Arsenal have worn over the last 20 years, one from each year of Nike’s relationship with Arsenal. When an image of the shirt was posted moments after Arsenal’s FA cup win, it became one of Nike Football’s most shared social posts of all time, generating over 220k likes, over 8k comments and 12k shares. Also created were 1055 hand numbered prints, one for every competitive game Arsenal ever played in a Nike Shirt.

Concept, art/creative direction, design.

After sourcing all 20 iconic shirts, we collaborated with a Burberry seamstress to create the ultimate celebratory shirt.

1055 limited edition numbered posters were created, one for every competitive game Arsenal ever played in a Nike shirt.

After debuting at the Phenomenal House Nike Football event in London, featuring a talk and poster signing with Ian Wright, the Shirt toured NikeTown stores and ended its journey as a permanent fixture at the Arsenal Museum at the Emirates Stadium.

Nike used the concept to create a FC Barcelona shirt, that was produced and worn in Champions League fixtures.

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